40 гениальных социальных рекламных кампаний

Liking Isn’t Helping. Be A Volunteer. Change A Life
Liking Isn’t Helping. Be A Volunteer. Change A Life
Пра­ва чело­ве­ка, защи­та живот­ных и окру­жа­ю­щей сре­ды, без­опас­ность на доро­гах, цен­зу­ра и мно­гое дру­гое – пред­став­ля­ем вам под­бор­ку выда­ю­щих­ся реклам­ных кам­па­ний, создан­ных для того, что­бы защи­щать обще­ствен­ные инте­ре­сы.

Мно­гие люди жалу­ют­ся, что рекла­ма – это навяз­чи­вый спо­соб ком­па­ний про­дать им свои това­ры. Но не вся рекла­ма такая – пред­став­ля­ем вам под­бор­ку луч­шей соци­аль­ной рекла­мы, кото­рая при­вле­ка­ет вни­ма­ние к акту­аль­ным про­бле­мам и застав­ля­ет заду­мать­ся о них.

Torture Victims Are People Just Like You And Me

Жерт­вы пыток такие же люди, как мы.

Advertising Agency: Advico Y&R, Zurich, Switzerland

Stop The Violence: Don’t Drink And Drive

Stop The Violence: Don’t Drink And Drive
Stop The Violence: Don’t Drink And Drive

Оста­но­ви­те наси­лие: не пей­те за рулем.

Advertising Agency: Terremoto Propaganda, Curitiba, Brazil

Premature Ending

Premature Ending
Premature Ending

Преж­де­вре­мен­ный конец: если вы кури­те, ваша исто­рия может закон­чить­ся на 15% рань­ше, чем она долж­на.

Advertising Agency: Iris, London, UK

Frightening vs. More Frightening

Frightening vs. More Frightening
Frightening vs. More Frightening

Пуга­ю­щая кар­ти­на и еще более пуга­ю­щая кар­ти­на.

Advertising Agency: DDB&CO., Istanbul, Turkey

Your Skin Color Shouldn’t Dictate Your Future

Your Skin Color Shouldn’t Dictate Your Future
Your Skin Color Shouldn’t Dictate Your Future

Цвет кожи не дол­жен опре­де­лять буду­щее.

Advertising Agency: Publicis Conseil, Paris, France

Deforestation Continues With The Turn Of A Page

Deforestation Continues With The Turn Of A Page
Deforestation Continues With The Turn Of A Page

Выруб­ка лесов про­дол­жа­ет­ся, когда вы пере­во­ра­чи­ва­е­те стра­ни­цу.

Advertising Agency: LINKSUS, Beijing, China

Unhate

Unhate
Unhate

Кам­па­ния про­тив нена­ви­сти.

Advertising Agency: Fabrica, Italy

Slower Is Better

Elm Grove Police Department: Slower Is Better
Elm Grove Police Department: Slower Is Better

Мед­лен­нее – луч­ше.

Advertising Agency: Cramer-Krasselt, Milwaukee, USA

Save Paper – Save The Planet

Save Paper – Save The Planet
Save Paper – Save The Planet

Сохра­ня­е­те бума­гу – сохра­ня­е­те пла­не­ту.

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark

Air Pollution Kills 60.000 People A Year

Air Pollution Kills 60.000 People A Year
Air Pollution Kills 60.000 People A Year

Загряз­не­ние воз­ду­ха уби­ва­ет 60 тысяч людей в год.

Advertising Agency: unknown

Liking Isn’t Helping. Be A Volunteer. Change A Life

Liking Isn’t Helping. Be A Volunteer. Change A Life
Liking Isn’t Helping. Be A Volunteer. Change A Life

«Лайк» не помо­жет. Будь волон­те­ром. Изме­ни жизнь.

Advertising Agency: Publicis, Singapore

Bird Conservation: If You Don’t Pick It Up They Will

Bird Conservation: If You Don’t Pick It Up They Will
Bird Conservation: If You Don’t Pick It Up They Will

Сохра­не­ние птиц: если вы не под­ни­ме­те это, то под­ни­мут они.

Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa

What We See When You Smoke

What We See When You Smoke
What We See When You Smoke

Что мы видим, когда вы кури­те.

Advertising Agency: JWT, Atlanta, USA

That’s Not A Football

Animal Anti-Cruelty League: That’s Not A Football
Animal Anti-Cruelty League: That’s Not A Football

Кам­па­ния про­тив жесто­ко­го обра­ще­ния с живот­ны­ми: это не фут­бол.

Advertising Agency: Lowe Bull, Cape Town, South Africa

Don’t Talk While Driving

Don’t Talk While Driving
Don’t Talk While Driving

Не раз­го­ва­ри­вай­те за рулем.

Advertising Agency: Mudra Group, India

Child Soldiers: It’s Not Happening Here, But It’s Happening Now

Child Soldiers: It’s Not Happening Here, But It’s Happening Now
Child Soldiers: It’s Not Happening Here, But It’s Happening Now

Дети-сол­да­ты: это про­ис­хо­дит не здесь, но это про­ис­хо­дит сей­час.

Creative/Art director Pius Walker, Amnesty International, Switzerland

Censorship Tells The Wrong Story

Censorship Tells The Wrong Story
Censorship Tells The Wrong Story

Цен­зу­ра может рас­ска­зать не ту исто­рию.

Advertising Agency: Memac Ogilvy & Mather Dubai, UAE

Distracted Driving: Think Of Both Sides

Distracted Driving: Think Of Both Sides
Distracted Driving: Think Of Both Sides

Не отвле­кай­тесь во вре­мя вожде­ния.

Advertising Agency: Red Pepper, Ekaterinburg, Russia

Every 60 Seconds a Species Dies Out. Each Minute Counts

Every 60 Seconds a Species Dies Out. Each Minute Counts
Every 60 Seconds a Species Dies Out. Each Minute Counts

Каж­дые 60 секунд выми­ра­ет вид живот­ных. Каж­дая мину­та на сче­ту.

Advertising Agency: Scholz & Friends, Berlin, Germany

Innocence In Danger: Where’s The Pedophile?

Innocence In Danger: Where’s The Pedophile?
Innocence In Danger: Where’s The Pedophile?

Где­пе­до­фил?

Art Director: Michael Arguello, Copywriter: Bassam Tariq, Additional credits: Jason Musante

Sexual Predators Can Hide In Your Child’s Smartphone

Sexual Predators Can Hide In Your Child’s Smartphone
Sexual Predators Can Hide In Your Child’s Smartphone

Угро­за для ваше­го ребен­ка может скры­вать­ся в его смарт­фоне.

Advertising Agency: Herezie, Paris, France

Smoking Causes Premature Aging

Smoking Causes Premature Aging
Smoking Causes Premature Aging

Куре­ние вызы­ва­ет преж­де­вре­мен­ное ста­ре­ние.

Advertising Agency: Euro RSCG Australia

You’re Not A Sketch. Say No To Anorexia

You’re Not A Sketch. Say No To Anorexia
You’re Not A Sketch. Say No To Anorexia

Ты не рису­нок – ска­жи «нет» ано­рек­сии.

Advertising Agency: Revolution Brasil

Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now

Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now
Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now

Кам­па­ния про­тив жесто­ко­го обра­ще­ния с детьми. Для уси­ле­ния эффек­та под постер поме­щен мане­кен ребен­ка.

Australian Childhood Foundation, JWT Melbourne

Global Action In The Interest of Animals: Plastic Bags Kill

Global Action In The Interest of Animals: Plastic Bags Kill
Global Action In The Interest of Animals: Plastic Bags Kill

Кам­па­ния в защи­ту живот­ных: пла­сти­ко­вые паке­ты уби­ва­ют.

Advertising Agency: BBDO Malaysia, MALAYSIA, Kuala Lumpur / Advertising Agency: Duval Guillaume, Belgium

What Goes Around Comes Around. Keep The Sea Clean

What Goes Around Comes Around. Keep The Sea Clean
What Goes Around Comes Around. Keep The Sea Clean

То, что мы выбра­сы­ва­ем в море, воз­вра­ща­ет­ся к нам.

Advertising Agency: JWT, Dubai, UAE

Tailgating Isn’t Worth It. Give Trucks Room

Tailgating Isn’t Worth It. Give Trucks Room
Tailgating Isn’t Worth It. Give Trucks Room

Соблю­дай­те дистан­цию.

Advertising Agency: Amélie Company, Denver, Colorado, USA

Sea Shepherd Conservation Society: When You See A Tuna, Think Panda

Sea Shepherd Conservation Society: When You See A Tuna, Think Panda
Sea Shepherd Conservation Society: When You See A Tuna, Think Panda

Когда види­те тун­ца, пред­став­ляй­те, что это пан­да.

Advertising Agency: Ogilvy & Mather, Singapore

Sleepiness Is Stronger Than You. Don’t Drive Sleepy

Sleepiness Is Stronger Than You. Don’t Drive Sleepy
Sleepiness Is Stronger Than You. Don’t Drive Sleepy

Сон силь­нее вас. Не сади­тесь за руль, когда вы хоти­те спать.

Advertising Agency: BBDO Bangkok, Thailand

See how easy feeding the hungry can be?

See how easy feeding the hungry can be?
See how easy feeding the hungry can be?

Види­те, как лег­ко накор­мить голод­ных?

Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa

Causing Cancer By Yourself

Causing Cancer By Yourself
Causing Cancer By Yourself

Вы сами явля­е­тесь при­чи­ной ваше­го забо­ле­ва­ния.

Advertising Agency: Dentsu, Beijing, China

Deforestation And The Air We Breathe: Before It’s Too Late

Deforestation And The Air We Breathe: Before It’s Too Late
Deforestation And The Air We Breathe: Before It’s Too Late

Выруб­ка лесов и воз­дух, кото­рым мы дышим: пока не слиш­ком позд­но.

Advertising Agency: TBWAPARIS, France

For The Homeless, Every Day Is A Struggle

For The Homeless, Every Day Is A Struggle
For The Homeless, Every Day Is A Struggle

Для без­дом­ных каж­дый день – это борь­ба.

Advertising Agency: Clemenger BBDO, Melbourne, Australia

The Prevention Beer Mug: Please Don’t Lose Control Over Your Drinking

The Prevention Beer Mug: Please Don’t Lose Control Over Your Drinking
The Prevention Beer Mug: Please Don’t Lose Control Over Your Drinking

Не теряй­те кон­троль.

Advertising Agency: EURORSCG Prague, Czech Republic

One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?

One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?
One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?

Один из детей дер­жит то, что запре­ще­но в Аме­ри­ке, что­бы защи­тить детей. Уга­дай­те, что это.

Под­пись вни­зу бан­не­ра: «Мы не про­да­ем шоко­лад­ные яйца Kinder ради без­опас­но­сти детей. Поче­му не ору­жие?».

Advertising Agency: Grey, Toronto, Canada

Breast Cancer Awareness Bra

Breast Cancer Awareness Bra
Breast Cancer Awareness Bra

Кам­па­ния, повы­ша­ю­щая осве­дом­лен­ность о раке.

Advertising Agency: Bolero, Fortaleza, Brazil

What Goes Around Comes Around: Stop The Iraq War

What Goes Around Comes Around: Stop The Iraq War
What Goes Around Comes Around: Stop The Iraq War

Кам­па­ния про­тив вой­ны в Ира­ке.

Advertising Agency: Big Ant International, New York, USA

UN Women: Auto-Complete Shows Perceptions Of Women

UN Women: Auto-Complete Shows Perceptions Of Women
UN Women: Auto-Complete Shows Perceptions Of Women

Авто­до­пол­не­ние поис­ко­вых запро­сов пока­зы­ва­ет пред­став­ле­ние о жен­щи­нах.

Advertising Agency: Ogilvy & Mather, Dubai, UAE

Don’t Buy Exotic Animal Souvenirs

Don’t Buy Exotic Animal Souvenirs
Don’t Buy Exotic Animal Souvenirs

Не поку­пай­те суве­ни­ры из живот­ных.

Advertising Agency: LOWE GGK, Warsaw, Poland

Animal Abuse And Shelters: Same Pet, Different Owner

Animal Abuse And Shelters: Same Pet, Different Owner
Animal Abuse And Shelters: Same Pet, Different Owner

Кам­па­ния про­тив жесто­ко­го обра­ще­ния с живот­ны­ми: одно и то же живот­ное – раз­ные хозя­е­ва.

Advertising Agency: TBWA-Santiago Mangada Puno, Philippines

По мате­ри­а­лам: Bored Panda.